21 Oct 2010

How D'you Like These Apples?

[LIALC] blog-monkey is back again after a little time off from blogging and quite a lot of skating. I could and probably should write a long, in depth, academic article on the "Skate vs Shoot" dilemma that photographers and filmers, who actually skate, face every time we go out... but that is not for today.

Today is about [LIALC] media onslaught going truly global.

A while back [LIALC] was lucky enough to be asked to help a friend that resulted in the zine featuring it's logo and covers in a skateboarding game for the iPhone. Pretty rad in itself and huge thanks go to the guy who made it happen (he knows who he is and he's been a friend for over 20 years).

But wait... last week I saw a new ad for the i-Touch all over TV here in the UK. This current ad is focusing on the game playing side of the i-Touch. As successive pairs of i-Touch grasping hands appear on screen thay are in mid game play of some of the hottest games of the moment.

Have a guess what my sniper sharp eyes see flick up on screen... yep.. the front cover of Issue 1 of Lizard In A Lab Coat featuring Johners and his Stockwell foot-plant.

Check it out...

I'm not going to lie to you, you have to be pretty damn quick to spot it, and a sky+ box helps. But do you know what, I don't care. As far as I'm concerned [LIALC] is featured on an Apple TV ad and I think that's RAD as fuck.

Back with another update soon, maybe.

Forget the cold, skate.